SEO Strategies to Implement in 2014

I’ve been blogging for quite some time now. From my blogging journey so far, I’ve realized that SEO is an ever changing concept! It can’t be mastered at once. With each update that search engines roll out, bloggers must rethink about their SEO strategies and improvise at times. A new year, 2014 is all set to begin. Let us check out some key strategies to implement so that SERPs (Search Engine Results Page) feature your blog/site.

SEO strategies for 2014

2014 is almost here!
Wikimedia Commons

 

Bloggers have seen some big algorithm updates by Google recently. The major ones are- Panda, Penguin and most recently hummingbird. Google’s hummingbird update is said to have brought in a major modification in its algorithm. It enables Google deliver quality search results.

 

In the wake of these series of updates, many sites/blogs have suffered traffic loss. These losses are not just small ones. Some sites have reported as much as 60% traffic loss! This means that it is high time that we take SEO more seriously. Since Google is the most used search engine, Google friendliness should be priority number one!

 

Must Read- How to Recover Traffic Lost to Google’s Hummingbird Update

 

Despite this flurry of updates, SEO’s basics still remains the same. At the same time, there are some new hurdles that bloggers should face. We will discuss about them here.

 

Key SEO strategies for 2014 you must implement

 

1. Quality content

I just mentioned above that despite the updates, SEO’s basics remains the same. Quality of the content that you publish is one such basic.

 

Google’s hummingbird update is aimed at providing relevant, semantic, high quality search results. It seems that Google will be making minor updates to this algorithm throughout 2014. Publish quality content and you’ll get rewarded.

 

Publish useful and original content. Google hated and still hates plagiarism. With each update, it is tightening its grip on duplicate content and punishing sites offering inferior content.

 

2. Keywords: When, where and How to use them?

Gone are the days of stuffing keywords throughout the article, in ridiculous amounts! Still, keywords hold an important place in search algorithms.

 

Use keywords in the title. But, make sure that the title describes what the article is about. Don’t let keywords change the structure of the title. Titles should be created keeping readers in mind.

 

Coming to the content, don’t give much importance to stuffing keyword. Write for the readers. Try to keep a conversational style. I’m not saying to avoid keywords altogether. But don’t consciously insert them into the content. In short, don’t overdo SEO!

 

3. Social Media presence and sharing

Among the more than 200 factors deciding your blog’s place in a SERP, Social media statistics is an unavoidable one. Make sure that your blog has a good presence in Social networking sites. Share your blog posts on major social networking sites.

 

The more your blog’s content gets shared on such sites, the better it is for SEO! So, publish content that’ll get more tweets, shares and +1s!

 

4. The curious case of backlinks

I get to hear diverse speculations about backlinks’ effect on SEO. Well, backlinks still matters a lot! But follow these guidelines while building backlinks to your blog :

 

Build quality backlinks from authority sites/blogs. Don’t go for paid backlink schemes. Commenting on other blogs to get backlinks is okay, but don’t exceed the limits. If you do that, it’ll be treated as spam! Let other bloggers link to your blog’s quality content. This is the best strategy. For this, publish useful, good articles.

 

Submit your blog to directories like DMoz and Technorati. Google still values backlinks from them! Try guest blogging. It will get you traffic and backlinks at the same time!

 

5. Design, Navigation, Compatibility with mobile devices and speed

Google values user friendliness of a site/blog. And design, navigation, responsiveness, loading speed etc have much to do with user friendliness.

 

Give your blog a good design with easy navigation setup. Don’t make too much change to the design frequently.

 

The use of smartphones, tablets and mobile devices have increased much in the recent years. I’ve been using Google analytics to check the devices used by my blog’s visitors. Surprisingly, on one of my blog, more visitors were using smartphones than PCs! It is high time that you use a responsive theme on your blog. This will give you a edge over your competitors and keep visitors happy!

 

Loading speed affects Google’s SERP. If two blogs offers content of equal quality, Google will give priority to the one that loads faster! Fasten your blog and you’ll have an SEO edge over your competitors!

 

6. Does your Blog fare well as a ‘unit’

Don’t look at the quality of individual posts on your blog. Look at your blog as one big picture. Now, do a honest quality evaluation of the whole unit.

A single inferior quality post can cast shadow on the whole ‘unit’. A single bad blog post can affect the whole blog negatively. Delete such inferior posts. Another option is to edit and improve them.

Over to you

These 6 strategies are what I consider crucial for the year 2014. I’ve excluded some SEO tips like optimizing images, adding videos etc. I don’t think you’ll need to change those strategies. If you liked this article, please share it using the social sharing buttons you’ll find when you scroll down. Also, go to the right sidebar and follow me on Twitter and Google +. Doing so will have no side effects, I promise.

 

14 Responses to “SEO Strategies to Implement in 2014”

  1. November 27, 2013 at 10:49 am #

    Hi Arun,

    I really appreciate your efforts for sharing such a nice blog.
    There are lots of blogger who really got affected by hummingbird update, mine was some how safe. Anyways thanks for the information.

    Dev

  2. November 29, 2013 at 1:34 am #

    You mentioned some evergreen Seo tips, Arun.

    I think not rushing the process is the thing to consider.
    Write quality content and build links naturally.

    Thanks for sharing at Klinkk!

    • Arun Kallarackal
      November 29, 2013 at 8:14 am #

      Hi Erik,

      Writing Quality content is the key.

  3. November 29, 2013 at 7:58 pm #

    Hi Arun,

    These are some great tips for anyone who wants to find out how to implement SEO. I think your right about the quality of the content.

    I don’t focus too much on keywords like I used to. Yes I still do a some keyword research but I don’t worry about stuffing my blog posts with the keyword.

    I need to start doing more social media marketing. I know that it’s extremely important to get better rankings.

    Thanks for sharing these tips and I hope you have a great day.

  4. December 3, 2013 at 9:12 pm #

    I relaunched my blog using only social marketing and some decent keyword research/planning with great success. I tried my best to focus on quality, which I think has been translated well.

    Nice SEO round up for 2014 Arun.

    - Stuart
    Stuart Davidson recently posted…Do You Use Your Strongest Quality Enough In Marketing?My Profile

    • Arun Kallarackal
      December 4, 2013 at 9:36 am #

      Stuart, quality should be the prime priority. Doing so will help survive algorithm updates by Google :)

  5. December 10, 2013 at 11:14 pm #

    Excellent advice, Arun. I agree with Erik that you have to be patient and allow links to build up naturally. I also think the need for networking on social media and building referral traffic that way is increasingly important, so that we’re not so reliant on search engine traffic.

    Thanks for a great share, Arun.
    Susan Neal recently posted…How Keeping a Journal Transformed My LifeMy Profile

    • Arun Kallarackal
      December 11, 2013 at 7:44 am #

      Hi Susan,

      Yes, one shouldn’t rush with the process of link building.

      Hope you are having a good time :)

      Arun

  6. December 24, 2013 at 4:38 pm #

    Yeah, you are right Arun :)

    First we need to edit the inferior posts, because we might not be aware of some imperative SEO stuffs before. Also we should take care of presenting the quality posts, natural backlinks and social presence to make our blog standalone in the blogosphere.

    Thanks for sharing these SEO strategies with us :)
    Nirmala recently posted…Stop Abusing Activities With Mobile Tracking AppMy Profile

    • Arun Kallarackal
      December 24, 2013 at 4:51 pm #

      Nirmala, the key is to look at the blog as a picture painted on a canvas. A bad article is like a bad stroke of brush, it ruins the whole painting!

      Many of us overlook this aspect. But after panda and penguin, inferior quality posts has been observed to negatively influence the whole blog!

      I’ve experienced it myself. I slowly deleted posts I felt were inferior. Then I resubmitted new sitemap. Thankfully, after some time, lost traffic got recovered!

  7. January 8, 2014 at 3:18 am #

    Hey Arun,

    Very useful tips. Bookmarked this page for keeping it handy!
    Sagar Desai recently posted…Let’s Play more with WordPressMy Profile

    • Arun Kallarackal
      January 9, 2014 at 9:41 am #

      Thanks Sagar bro, for the compliments :)

  8. January 20, 2014 at 9:20 am #

    If two blogs offers content of equal
    quality, Google will give priority to
    the one that loads faster!

    I think google first give priority to the one one with high domain authority,speed comes next.

    • Arun Kallarackal
      January 22, 2014 at 2:00 pm #

      Ya, it is how it works.. Speed is taken into consideration when two blogs match aspects like authority, quality, onpage SEO etc.

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